SKIP 'MAKING OF FILM' - CANNES AWARDS

This film shows the craft of the interactive music video on Youtube designed by Skip to replicate the experience of online shopping. The interactive viewer can move from one outfit to another and explore outfit options with the info on how to treat and care for the materials and fabrics.

It was decided that the effect would be achieved in-camera rather than post-production so all elements of production had to be completely identical otherwise the whole endeavour of the project would have failed.